Meet with the New eharmony Logo Design
History is just a funny thing. Seventeen years ago today we arrived to the web party that is dating. And now we had been among the first to demonstrate up (but we were fashionably very very very early). That’s as soon as we first began making relationships that are lifelong. In addition to remainder ended up being history, as the saying goes. But let’s speak about that history because whom does not love a good love story?
During the last 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms in the leading edge. Although we worked difficult to blaze a path into the internet dating globe, our logo design and brand did actually often be catchup that is playing.
In 2000 we initially developed a logo—but that is lowercase ended up being the belated 90s and then we remained finding out just exactly exactly what e-mail intended therefore we had been a little awkward in chiseling down our visual identification.
5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)
After which this year, we eliminated the line that separated the ‘e’ as well as the ‘H’. absolutely absolutely Nothing ended up being getting into our means. Not really a line.
In 2014 we revealed our real colors by making our logo design color uniform—just one color we called “eHarmony blue”. It absolutely was a hue which could make virtually anybody yawn, however in a great way. It had been pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.
It absolutely was in 2016 as soon as we assembled a brilliant group of creatives to aid consider an even more thoughtful method to provide ourselves to your globe. We started with brand characteristics. It was an ongoing process, for certain, but worth it! This venn diagram is kind of like our foundation.
As shown into the diagram, we have been an ongoing company understood for the technology behind love, so when overlapped, we’re able to produce connections.
We dug deeper into this, and discovered both of these characteristics as traits that guide our overall tone and design.
Next, we started our research. Different design studies aided us set guidelines when making not just the logo design, however it aided determine our brand brand new brand colors, fonts, and feel.
They ukrainian marriage site do say history has a tendency to repeat itself. Having said that, our brand name identity and logo goes back again to the fundamentals.
And, after months and months of anxious expectation, we finally are exposing it to the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!
*Side note, wef only I really could explain to you just just how logos that are many designed, then again you could judge us if you are extremely passionate, nerdy, enjoyable, and merely plain excited to redesign our logo design and provide it towards the globe!
The thing I love many relating to this logo design is the fact that it is therefore versatile. And now we actually wish that this brand new colorful new symbol of ours resonates with every person.
Finally, to assist you comprehend the idea behind our design, listed here is our formal logo design intro:
Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. Just how we find love changed considerably within the last two decades additionally the brand new artistic identity reflects that evolution, as a forward-thinking, human-centered relationship business.
Remaining true to its core, the name brand is written in a font that is hot. a dynamic heart shines above it, illustrating the insights, expertise, and experience we bring to making suitable relationships. Together, they combine to express the worthiness we help create—love and science function better together.